Charles "Charlie Mack" Alston, film producer, record executive, entertainment insider and producer of Charlie Mack Party 4 Peace Celebrity Weekend kicks off his annual event on Friday, July 23, 2010 in Atlantic City, NJ, Trump Taj Mahal with Music Festival.


The Festival kicks off at 9:00 pm and will feature Doug E Fresh and Heavy D. Joining them will be MC Lyte and Grammy Award-winning trio, Naughty By Nature.  Also making an appearance is Ricky Bell, Michael Bivins and Ronnie DeVoe, better known as Bell Biv DeVoe (BBD).


Started in 1990 solely as a celebrity basketball game, The Charlie Mack Party 4 Peace Celebrity Weekend has evolved into a charitable benefit to raise awareness and money for organizations that seek to eradicate violence.


"As a native Philadelphian, I wanted to provide young people with a vehicle to interact with today's entertainment industry actors/actresses and professional sports players, however, it was after the loss of my two brothers that I saw an even greater need to create a fundraising benefit to assist anti-violence organizations," states Mack.


Charlie Mack is considered by many in the entertainment and music industry as a seasoned insider with ties to many of today's leading actors/actresses and musical greats.


In 2006, Academy nominee and mega-star Will Smith joined his long time friend and confidante during the weekend and was clearly stunned by the crime plaguing the city of Philadelphia . Smith stated, "It is hard for me to get a grip on what is happening in the streets of Philadelphia, the same streets that I grew up in and walk through, however, I do understand there is a different mind set today then when I was raised so I feel compelled to do something and join my friend, Charlie Mack in curtailing the violence."


For more information about the Celebrity Weekend, visit the official website: www.CharlieMackCelebrityWeekend.com or for tickets to the Music Festival, you can visit www.ticketmaster.com or call 1-800-736-1420.